Motivos que levam mulheres ao emagrecimento: um estudo no sul do Brasil. Razones que llevan las mujeres a perder peso: un estudio en el sur de Brasil. In a qualitative approach using semi-structured interviews, participants were 25 adult women in southern Brazil aged who have tried to lose weight or modify their bodies.
Thematic categories emerged: motivations and influences to lose weight, external and internal pressure to lose weight, and influences from the media and the ideal of beauty which point to factors like the media, family, and society step in nutritional education of Brazilian women. These factors influence decisions related to weight loss and pursuit of a beautiful body; this cult of thinness influences women to lose weight and makes physical appearance an essential dimension of the female identity.
Programs are also needed that regulate the media in its use of models involving standards of beauty which are followed and copied by the general population. Keywords: weight loss, motivation, media, women, Brazil. Em uma abordagem qualitativa, usando entrevistas semiestruturadas, as participantes foram 25 mulheres adultas no sul do Brasil, com idade entre 19 e 59 anos, que tentaram perder peso ou modificar seus corpos. The desire to lose weight has been investigated by a number of studies around the world.
Researches in the United States explored characteristics that may affect motivation to lose weight Befort et al. Brazil has the third-largest consumer market for beauty and aesthetics products and equipment, behind only the United States and China; the passion for aesthetics and personal care, especially among women, helped expand this sector in the country Exame, This was found in studies in western countries proving that women were more dissatisfied with their appearance and body size after seeing photographs of thin women Laus, While many people wish to lose weight, few studies have described the reasons why people undertake these efforts, or the impact initial motivation has on final results Teixeira et al.
In this way, the objective of the current study is to understand why adult women in Brazil desire and attempt to lose weight. To evaluate why adult women in Brazil desire to lose weight, we considered appropriate to conduct a qualitative research, and to collect data through face-to-face interviews and content analysis, as detailed in the following discussion. Semi-structured guided interviews using a script were conducted with adult women aged , who live in the city of Curitiba southern Brazil.
